Your Team


Claire Goodliff

Managing Director/Project Development Director

Claire describes herself as "a bit of a female Del Boy". 

Claire jumped in to the world of fitness in 2008 after being made redundant from her role as a business development and marketing manager for a large leisure company.  As a former dancer, she used her skills sets to create a community of dance fitness movement across the North East of the UK

Over the last decade, Claire has seized numerous opportunities to enhance the fitness communities around the UK and now running thriving fitness events, delivers mentoring to brands and individual instructors, and presents workshops for community fitness instructors to help them enhance their business skills set

Claire's passion is showing just how much community fitness can improve your quality of life and makes it a personal and business mission to increase the level of participation in community fitness around the UK

She will be wearing her creative hat and developing some exciting projects and initiatives through the community Fitness Network which will help change the lives of thousands of people


Alex Cornwall

Director of Education Projects

Alex has worked in the fitness industry for the last 14 years, and holds a wealth of fitness qualifications and knowledge


Her teaching career started out as a part time hobby, but while working as a Secondary school teacher, her enthusiasm for community fitness soon grew into a full-time career. 


Alex has taught aerobics, dance fitness-based programmes, Pilates, active seniors, ante and post-natal, children and small group training, in and around Teesside and North Yorkshire., and has a proven track record of developing and running a successful community fitness business. 


Her other great passion is education and continuing professional development, and she is an assessor and tutor of a variety of level 2 and 3 fitness qualifications. Alex will be heading up professional development and support for instructors teaching in a community setting


At the heart of her philosophy is a desire to increase participation in all aspects of community fitness and to support instructors in enhancing their business alongside their professional development.


Brett Pearson
Commercial Development Director

Bio coming soon


Donna Cuthbertson
Administration Assistant


Gina Fry

sam Nicholson.jpg

Samantha Nicholson
Director of Disability and Inclusion Projects

Combining a career of teaching with dance and fitness, Sam has spent the last decade developing a much needed specialist course to provide in depth ALN/SEN CPD training to fitness instructors and dance teachers around the UK.

Sam is the owner of Cando Hub, in Swansea; a day provision for vulnerable adults which brings dance, drama and enterprise skills to their lives. Sam aims to grow the provision of activities for children and adults with ALN/SEN and work with instructors and organisations to increase inclusivity across communities around the UK


Previously a secondary teacher, Sam has been a qualified dance fitness instructor for over 9 years, utilising her 29 years of advanced dance training, which saw her compete and perform in Londons' West end and Saddlers Wells on numerous occasions.

She has been lucky enough to be a presenter and training team member for a national brand; which has given her the tools to further develop her skills, and continues to deliver various dance fitness and group exercise classes for children,teens and adults with Additional Learning Needs and disabilities.


Ian Parker


Mel Bridger